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  • Blog
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  • About

About Us

Sweetly Southern Trading is more than a brand, it's a canvas for purpose-driven living, faithful entrepreneurship, and a celebration of community. Created as a digital marketplace and multi-brand hub, Sweetly Southern Trading brings together products, content, and causes that uplift the spirt, promote equity, and insp 

Who we are

Our Philosophy

We are a Christian-owned company with an unwavering belief that commerce can be a ministry—one that reflects God’s love, encourages personal and professional growth, and creates a space where everyone is welcome at the table. Rooted in Southern values of hospitality, joy, and generosity, Sweetly Southern Trading is where faith meets function in everyday life.


Our marketplace is home to a family of brands, including:


  • Sweetly Southern Coffee (artisan coffee, blog & vlog)
  • Sweetly Southern Publishing (books and educational content)
  • Sweetly Southern Health (faith-focused wellness content)
  • Sweetly Southern Technology
  • Sweetly Southern Financial
  • Sweetly Southern Ministries (our nonprofit wing)
  • Sweetly Southern Management (our business operations and consulting arm)
     

We also spotlight Christian-owned brands, mission-driven businesses, and ethically made products that share our heart for community. Whether it’s your morning brew or your next devotional read, every item in our marketplace is carefully chosen to serve the will of God in communities near and far.

Discover Sweetly Southern Trading

What Unites Our Brands

All Sweetly Southern brands are grounded in a shared mission—to bring people together through faith, commerce, and story. Each one carries a consistent visual aesthetic and spiritual foundation, while serving diverse audiences. Our identity is recognizable, our values unmistakable, and our impact intentional.

Our Vibe

Think: a front porch at sunset, gospel music playing softly, the smell of fresh coffee in the air, and someone welcoming you with open arms and a purpose in their heart.

Our Promise

We’re not just building a business—we’re building a faith-filled community where people feel inspired, supported, and seen. Everything we do—every product we sell, every brand we build—is born from the desire to glorify God and serve His people.

Meet the Founder

Hi, I'm Austin!

 I’m the heart behind Sweetly Southern Trading and for years, I worked in operations and business leadership, managing teams, building systems, and growing brands in the dental, retail, and tech worlds. But deep down, I felt a calling to create something that reflected my purpose—not just my profession. Sweetly Southern Trading is the answer to that call. It’s my personal business canvas—where faith, leadership, and creativity come together. Every brand under this umbrella is a reflection of what I believe in: serving others with love, uplifting the weary, and building community through action.


As a founder, I bring experience in:


  • Operations management (Regional Director, business consulting, multi-brand leadership)
     
  • Sales & strategy (internet marketing, retail, healthcare)
     
  • Creative branding (content development, storytelling, and digital presence)
     

But more importantly, I lead with faith. Every decision I make is rooted in service, scripture, and the belief that business can be a tool for transformation.

I want people who visit Sweetly Southern Trading to feel inspired, comforted, and empowered—like they’re part of something much bigger than themselves.

– Matthew 25:40

“Whatever you did for one of the least of these brothers and sisters of mine, you did for me.”

August 9, 1965 – August 6, 2012

In Loving Memory of Apryle Taylor

A proud veteran of the United States Air Force and a devoted mother, her spirit continues to inspire everything I do. She taught me to lead with kindness, to serve with purpose, and to believe in something greater than myself. Forever in my heart, and forever a part of this journey.

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